Name your flavor!
The first round of this campaign was so INSANELY successful it broke the internet a couple times. So of course the next round decided to go for it as well. The creatives planned to place a ton of ads in food-named town newspapers at the same time to drum up attention that naming your flavor is back!
So in an energy fueled 12-hours, the whole studio team punched out 20+ (I don’t remember the exact crazy number, but it was kinda busy) ads on the fly with changes coming in the wee hours just so we could make press deadlines.
I’d do it again.