Colorado is a popular state, not only for its mountains, but also for its legal recreational marijuana consumption laws. Because of that, our state client tasked us with educating people about its effects. For me that meant a couple things. One, an opportunity to help produce an OOH spectacular that looked like a giant piece of rolling paper (which we won an award for and an exercise in math to get it just right.) Two, plenty of chances to exercise quick animation turn-around that can still capture attention of the thumb-scrollers.