Our agency got a new creative director. And somehow, they missed the memo that I have animation skills in my toolbelt. So after asking why they were considering going outside when we could do it inside, it seemed like everyone was confused. Personally, I’m happy I raised my hand because it meant that I got to have a lot of fun taking our art director’s wonderful static work and transforming it into something the client loved. Also, word on the street is that these local efforts had something like double the impression rate that the state effort had. So there’s that as well.
Be sure to turn up the sound to hear my catchy music bed choices.